TIGA’s decision to launch a curated page on Kickstarter may have led some to question just what crowdfunding is for, but for the trade association itself, there is only one concern: making sure UK studios get funded.
According to CEO Dr. Richard Wilson, this isn’t a rash move, either.
The association has set out to form strong ties with Kickstarter – unveiled as the body’s latest member – in order to ensure that this venture, designed to showcase the best Britain has to offer, has legs.
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