Why is Film & Video so popular on Kickstarter?

To date $90.74 million has been raised on Kickstarter in the film & video category, making it the largest category in terms of funds raised. Projects in this category have had a 39% success rate and comprise 21.8% market share of the 13 categories listed on their website. Many people have begun to ask why film & video is so popular for project backers.

When polled, the majority of my readers associate games and cool products like the Pebble Watch with the Kickstarter crowdfunding platform. Several didn’t know that Film projects existed on the website. This is conflicting data with the rise of the Film & Video category, so I decided to sit down with a director and get his thoughts on crowdfunding for films.

Tim Webb is a first-time director working on the short film Nightmare. Nightmare started when Tim was approached  about writing an episode for a local horror group, Demented Dane County. He had previously considered writing a horror film centered around a character suffering from posttraumatic stress disorder. Demented Dane County was collecting episodes for their first season and this offer to contribute to the project brought the story back to life in Tim’s mind.

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