When you think of crowdsourcing, you usually imagine something like the Pebble smart watch or the Misfit Shine – gadgets that are hard to build in mainstream ways but take off by sparking a groundswell of support. But what about a crowdfunded Tesla museum? Or how about a grocery store that uses no packaging? Those kinds of projects are what Slava Rubin, founder of Indiegogo, is most excited about these days.
“Campaigns that were funded on Indiegogo at SXSW were funded by every single state in America and funded by 93 countries,” he said. These included films, musical projects, and even calls to get Detroit artists to SXSW.
In short, crowdfunding isn’t just for gadgets anymore.
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