Using Indiegogo to take consumers pulse

January 22, 2013 @ 6:15 am By Crains Chicago Business  |  

BlipCare, a Chicago-based maker of health care products, is shifting its focus from hospitals to consumers and using crowdfunding site Indiegogo to help. It’s not that BlipCare is depending on donations to determine whether to build its new Wi-Fi-enabled blood-pressure monitor and scale. Instead, the company is using Indiegogo campaigns to test the market and… Read More

Read more in: Strategy  |  Tagged blipcare, indiegogo, tactics