Tagged: johnathan leow

How to Attract Crowdfunding Fans Before Your Campaign Becomes Another Failure

It’s quite natural for people to put their self-interests above others, in an ultra competitive world.  Business leaders think: How can I get the most gain out of opportunity X, on a purely transactional basis? Top business universities preach a similar gospel, that success is correlated… Read More

How This Traffic Generation Strategy Made Over $100,000 Crowdfunding on Indiegogo

If there’s one big lesson about crowdfunding I’ve learnt in the past 8 months, it is that pre-launch marketing can make or break your campaign. I’ve gone from knowing next to nothing about crowdfunding, to running a successful Indiegogo campaign at a previous startu  p… Read More

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