Tagged: tactics

North Drinkware Used 3D Printing to Save Money to Launch their Super Successful Crowdfunding Campaign

North Drinkware Oregon Mt Hood

North Drinkware set out to raise a mere $15,000 on Kickstarter for its Mt. Hood glassware.  The idea was pretty simple.  Create a 3D replica of Mt. Hood and form it in the bottom of pint glasses.  I will bet a good number of people… Read More

Advice: Conducting Diligence to Mitigate Risk for Deep Technology Startups

Mitigating Risk investing in Technology

As more investors start to look to equity crowdfunding, to get beyond the typical mobile app startup, it’s important to see what’s going on in deep technology. We define deep technology as companies founded on a scientific discovery or meaningful technological innovation. Deep technology startups… Read More

The Kingii Crowd-First Tactics & Go-to-Market Strategy with Crowdfunding

Kingii Featured

After losing a close friend in a drowning accident, California-based entrepreneur, Tom Agapiades, created Kingii. Founded in early 2014, Kingii is dedicated to water safety, and is on a mission to affect the sad statistic of more than 372,000 people who die from drowning accidents… Read More

MakerBot is the 3D Printing Company that Helped to Create the Coolest Cooler (Video)

Coolest Cooler

MakerBot, a 3D printing company, was a vital part of the production process in creating the Coolest Cooler.  Founded by Ryan Grepper, Coolest Cooler was the most funded Kickstarter campaign of all time until it was topped by Pebble Watch earlier this year. Coolest raised… Read More

Should You Raise Capital by Equity Crowdfunding? Paul Niederer Helps You Decide

Paul Niederer in Singapore

Founder and CEO of the Australian Small Scale Offerings Board (ASSOB) Paul Niederer has tackled a persistent question: Should you use equity crowdfunding to raise capital for your company?  Niederer has created a “fundability” diagram to help potential issuers decide whether to move forward –… Read More

When to Pivot, When to Fold: What Every CEO & Investor Needs to Know

Pivot or Fold Question

The thing that excites me most about today’s crowdfinance-inspired path of capital formation is its unprecedented ability to mitigate shareholder risk and groom more productive businesses. It does this by allowing companies to gauge consumer demand and presell products prior to it outlaying any manufacturing,… Read More

Aligning Entrepreneur and Crowdinvestor Interests

An Army of Investors 2

  Crowdinvesting has contributed to the development of new organizational forms that in particular affects entrepreneur – investor relations. In this new reality, it is normal for startups to have an average of 125 investors. A potential burden for small founder teams, but also a… Read More

Understanding Today’s Capital Raising Options (Infographic)

Ben Franklin Close Up 100 hundred money dollars

They say that there is no such thing as bad press but I am not so sure that I agree with that statement. While this may be the case for the Kardashians, I don’t think the same holds true for the crowdfunding/P2P lending industries. In… Read More

A Guide to Peer to Peer Investing

I love Peer to Peer Lending P2P

This peer to peer lending guide (embedded below) is designed to introduce financial advisors, and those more financially sophisticated types, to the world of peer to peer investing. Peer to peer investing is the new hotness in the financial world. The efficiency of allocation generated by… Read More

Kickstarter Shares 96 Reward Ideas That Will Bring More Funding Success to Campaigns

Kickstarter 3

Offering up new ways for campaigns to become more successful, global crowdfunding platform Kickstarter recently unveiled its 96 Reward Ideas to help achieve funding goals. Team members, Carol Benovic and Sid Orlando, took to the platform’s blog and wrote: “Offering great rewards is one of the best ways to encourage support… Read More

Learning from the Best Kickstarter Crowdfunding Videos

Film Camera

The wildly popular Kickstarter crowdfunding platform has revolutionized project funding. More than a hundred projects have raised over a million dollars. What do the most funded Kickstarters have in common? They used video to capture people’s imagination and convinced strangers to give them money for… Read More

Crowd Investors Corner: Be on the Lookout for the Unremitting Storyteller

dog shit crap

Long before it has any products, employees or revenues, a company is nothing but a “story”. One that is typically narrated through an exquisitely crafted power point presentation containing seducing hockey-stick projection charts, statements of colossal market potential and the biographies of superheroes. In its… Read More

The Crowdfunding Escalator: How to Pick the Right Crowdfunding Platform

Escalator Grand Central Station New York

As Alternative Investments emerge as an exciting new asset class for institutions and retail investors, entrepreneurs have a wide choice of options on crowdfunding model and platform for their campaign. What are the key factors for Entrepreneurs to consider in their decision?  Introducing the concept… Read More

Crowd Investors Corner: Recycling Yesterday’s News

Newspaper San Francisco

As a growing number of entrepreneurs and even corporations turn to crowdfunding as way of accessing capital and increasing brand awareness, a new breed of eager retail investors known as “investumers” are standing by with open checkbooks, looking to invest in the companies that make products that… Read More

Rewards, Equity, and a Crowd in Between

combining rewards and equity crowdfunding

“Let’s be clear… Reward- and investment-based crowdfunding are VERY different funding models. The underlying economics are simply too different to ignore, and we have to keep that in mind and be clear on what model we talk about when we discuss CROWDFUNDING.” A little while… Read More