Tagged: tactics

Bicycle Gearbox Efneo Rides Sondors eBike with Complimentary Crowdfunding Campaign

Efneo Bike

This is a bit of an interesting strategy.  Efneo, a company based in Poland that is operated by a father / sons team, has created an aftermarket 3 speed front bicycle gearbox. The gears are enclosed so the hardware is pretty sleek looking. This is a perfect upgrade for you single speed, city cruiser. The… Read More

Crowd Investors Corner: Be on the Lookout for the Unremitting Storyteller

dog shit crap

Long before it has any products, employees or revenues, a company is nothing but a “story”. One that is typically narrated through an exquisitely crafted power point presentation containing seducing hockey-stick projection charts, statements of colossal market potential and the biographies of superheroes. In its humble beginnings, a company’s “story” is enough to charm investors… Read More

Crowd Investors Corner: Become a Player

Fast Cars

It’s that time of the week where Crowd Investors Corner serves up another due diligence tip in hopes of helping a new breed of retail investors, known as investumers, make more informed investment decisions. Today’s suggestion is sprinkled with fun as it entails channeling one’s inner child. Investumer Tip Number Four “Become a Player” And by… Read More

The Crowdfunding Escalator: How to Pick the Right Crowdfunding Platform

Escalator Grand Central Station New York

As Alternative Investments emerge as an exciting new asset class for institutions and retail investors, entrepreneurs have a wide choice of options on crowdfunding model and platform for their campaign. What are the key factors for Entrepreneurs to consider in their decision?  Introducing the concept of the Crowdfunding Escalator.  The escalator is a device to… Read More

Crowd Investors Corner: Recycling Yesterday’s News

Newspaper San Francisco

As a growing number of entrepreneurs and even corporations turn to crowdfunding as way of accessing capital and increasing brand awareness, a new breed of eager retail investors known as “investumers” are standing by with open checkbooks, looking to invest in the companies that make products that they consume. But while the industry has seen an influx of resources and books aimed… Read More

Rewards, Equity, and a Crowd in Between

combining rewards and equity crowdfunding

“Let’s be clear… Reward- and investment-based crowdfunding are VERY different funding models. The underlying economics are simply too different to ignore, and we have to keep that in mind and be clear on what model we talk about when we discuss CROWDFUNDING.” A little while back, MIT Professor Christian Catalini shared this point of view… Read More

Crowd-Investors Corner

Dara Albright

As a growing number of entrepreneurs and even corporations turn to crowdfunding as way of accessing capital and increasing brand awareness, a new breed of eager retail investors known as “investumers” are standing by with open checkbooks, looking to invest in the companies that make products that they consume. But while the industry has seen an influx of resources and books aimed… Read More

How to Attract Crowdfunding Fans Before Your Campaign Becomes Another Failure

Destroy Crowdfunding with Missle

It’s quite natural for people to put their self-interests above others, in an ultra competitive world.  Business leaders think: How can I get the most gain out of opportunity X, on a purely transactional basis? Top business universities preach a similar gospel, that success is correlated to the amount of advertising effort you put in.  Primetime… Read More

3 Tips for Companies Raising More Than $1 Million on Asian Crowdfunding Sites

Asia Crowdfunding

Many stakeholders are becoming more aware of the potential crowdfunding has. Specifically, some see this as a viable avenue for projects and start-ups that are looking to raise funds of between S$1million and S$5million. When it comes to million-dollar deals, established crowdfunding platforms like Kickstarter has successfully funded several projects. At the time of writing,… Read More

Fundrazr: Building Social Equity for Crowdfunding (Infographic)

Social Media

Crowdfunding portal and software provider Fundrazr has created another infographic for those interested in crowdfunding.   This time they are talking about building social equity.  If you don’t have it now – don’t start your crowdfunding campaign because it is imperative to have social reach to be successful in getting the message out.  We all… Read More

On Who Gets Funding: Common Sense and Nonsense

Herd of Sheep Stampede

Recently, a man raised $55,492 on Kickstarter to make potato salad. While this campaign gained widespread attention, it is one of the strange and somewhat senseless campaigns that have been funded far past the initial goal amount. This drives the question: is crowdfunding being led (or misled) by a misguided herd mentality? Media tends to… Read More

How This Traffic Generation Strategy Made Over $100,000 Crowdfunding on Indiegogo

Crowd Fans Audience Traffic

If there’s one big lesson about crowdfunding I’ve learnt in the past 8 months, it is that pre-launch marketing can make or break your campaign. I’ve gone from knowing next to nothing about crowdfunding, to running a successful Indiegogo campaign at a previous startu  p that raised $106,830. Allow me to share with you our story…. Read More

BNN Gets Crowdfunding Campaigns Trending on Twitter

BNN and Twitter

When The Breaking News Network (BNN) mobilizes its 350 city Twitter feeds to tweet a message, it can often get the message up to Twitter trending topics according to @TrendsmapUSA. Using a recent example, through a single tweet distributed across 350 cities garnering an aggregate social reach of 600,000, the hashtag #infinityboxes and the Memorial… Read More

Brief: Indiegogo Boosts Platform with New Facebook Social Features

indiegogo

Crowdfunding is all about innovation and creativity.  Finding a way to do something better and getting people to believe in the dream is the unique power of this new form of finance.  But the innovation part doesn’t stop with the creators – the platforms themselves are always seeking new ways to make it easier for… Read More

Six Rules for Investment Crowdfunding Success

Rocket Ship Countdown

Crowdfunding is a new source of entrepreneurial finance allowing a wider audience to invest in startups for equity in the venture.  While investment crowdfunding as a vehicle for financing early stage ventures is gaining momentum on a global basis it remains in its infancy.  Our research on crowdfunding has been augmented by information gleaned from… Read More

Fundrazr: Essential Crowdfunding Tips for Your Campaign (Infographic)

11 Essential tips Fundrazr

    Our creative friends in Canada are at it again.  Fundrazr has put together an Infographic on the 11 Essential Ingredients crowdfunding campaigns need. For those of us who engage with the crowdfunding world every day – this seems like pretty obvious stuff.  But most people only do a single crowdfunding campaign so this… Read More

Indiegogo Shares Strategy to Boost Crowdfunding in Final Hours

$1000 in $100 Bills Money

Global crowdfunding platform Indiegogo loves to hand out advice to help crowdfunders hit their goal.  Sure it helps them too, but Indiegogo was built with a mission to democratize access to capital and they are doing just that.  Crowdfunding is tough.  It takes time, dedication and perseverance.  We have seen many a good project fail… Read More

Coolest Cooler Kickstarter Re-Do Delivers Incredible Crowdfunding Success

Coolest Cooler Orange

The Coolest Cooler crowdfunding campaign is funding now on Kickstarter.  The campaign blasted past the $50,000 target on day two of the campaign (the project launched on July 8th).  Today the project stands at over a whopping $533,000 supported by almost 3000 backers.  At this velocity it should easily reach the million dollar crowdfunding club…. Read More

The Real Difference Between VC and Crowdfunding? Investment Marketing

marketing promotion

A few weeks back the value of VC’s for the crowdfunding industry was extensively discussed. Why? Because there are lot of areas where crowdfunding and VC’s can connect. And though traditional funding and alternative funding are not as rigorously separated as many want to believe, there are some inherit differences that characterise crowdfunding as a… Read More

Angels Den Shares Pitching Tips

angels-den-logo

Angels Den, a UK based angel and equity crowdfunding platform, has shared some of their insight into creating a powerful pitch.  The platform has listed their top five tactics for making that impact with investors to get your business funded.  We all know that started a business is tough stuff.  Long hours and sleepless nights…. Read More