Tagged: tactics

Understanding Today’s Capital Raising Options (Infographic)

Ben Franklin Close Up 100 hundred money dollars

They say that there is no such thing as bad press but I am not so sure that I agree with that statement. While this may be the case for the Kardashians, I don’t think the same holds true for the crowdfunding/P2P lending industries. In… Read More

A Guide to Peer to Peer Investing

I love Peer to Peer Lending P2P

This peer to peer lending guide (embedded below) is designed to introduce financial advisors, and those more financially sophisticated types, to the world of peer to peer investing. Peer to peer investing is the new hotness in the financial world. The efficiency of allocation generated by… Read More

Kickstarter Shares 96 Reward Ideas That Will Bring More Funding Success to Campaigns

Kickstarter 3

Offering up new ways for campaigns to become more successful, global crowdfunding platform Kickstarter recently unveiled its 96 Reward Ideas to help achieve funding goals. Team members, Carol Benovic and Sid Orlando, took to the platform’s blog and wrote: “Offering great rewards is one of the best ways to encourage support… Read More

Learning from the Best Kickstarter Crowdfunding Videos

Film Camera

The wildly popular Kickstarter crowdfunding platform has revolutionized project funding. More than a hundred projects have raised over a million dollars. What do the most funded Kickstarters have in common? They used video to capture people’s imagination and convinced strangers to give them money for… Read More

Crowd Investors Corner: Be on the Lookout for the Unremitting Storyteller

dog shit crap

Long before it has any products, employees or revenues, a company is nothing but a “story”. One that is typically narrated through an exquisitely crafted power point presentation containing seducing hockey-stick projection charts, statements of colossal market potential and the biographies of superheroes. In its… Read More

The Crowdfunding Escalator: How to Pick the Right Crowdfunding Platform

Escalator Grand Central Station New York

As Alternative Investments emerge as an exciting new asset class for institutions and retail investors, entrepreneurs have a wide choice of options on crowdfunding model and platform for their campaign. What are the key factors for Entrepreneurs to consider in their decision?  Introducing the concept… Read More

Crowd Investors Corner: Recycling Yesterday’s News

Newspaper San Francisco

As a growing number of entrepreneurs and even corporations turn to crowdfunding as way of accessing capital and increasing brand awareness, a new breed of eager retail investors known as “investumers” are standing by with open checkbooks, looking to invest in the companies that make products that… Read More

Rewards, Equity, and a Crowd in Between

combining rewards and equity crowdfunding

“Let’s be clear… Reward- and investment-based crowdfunding are VERY different funding models. The underlying economics are simply too different to ignore, and we have to keep that in mind and be clear on what model we talk about when we discuss CROWDFUNDING.” A little while… Read More

How to Attract Crowdfunding Fans Before Your Campaign Becomes Another Failure

Destroy Crowdfunding with Missle

It’s quite natural for people to put their self-interests above others, in an ultra competitive world.  Business leaders think: How can I get the most gain out of opportunity X, on a purely transactional basis? Top business universities preach a similar gospel, that success is correlated… Read More

3 Tips for Companies Raising More Than $1 Million on Asian Crowdfunding Sites

Asia Crowdfunding

Many stakeholders are becoming more aware of the potential crowdfunding has. Specifically, some see this as a viable avenue for projects and start-ups that are looking to raise funds of between S$1million and S$5million. When it comes to million-dollar deals, established crowdfunding platforms like Kickstarter… Read More

Fundrazr: Building Social Equity for Crowdfunding (Infographic)

Social Media

Crowdfunding portal and software provider Fundrazr has created another infographic for those interested in crowdfunding.   This time they are talking about building social equity.  If you don’t have it now – don’t start your crowdfunding campaign because it is imperative to have social reach… Read More

How This Traffic Generation Strategy Made Over $100,000 Crowdfunding on Indiegogo

Crowd Fans Audience Traffic

If there’s one big lesson about crowdfunding I’ve learnt in the past 8 months, it is that pre-launch marketing can make or break your campaign. I’ve gone from knowing next to nothing about crowdfunding, to running a successful Indiegogo campaign at a previous startu  p… Read More

Six Rules for Investment Crowdfunding Success

Rocket Ship Countdown

Crowdfunding is a new source of entrepreneurial finance allowing a wider audience to invest in startups for equity in the venture.  While investment crowdfunding as a vehicle for financing early stage ventures is gaining momentum on a global basis it remains in its infancy.  Our… Read More