Portal Builds First Equity Crowdfunding Platform in New Jersey

Saddle Brook portal has $254,000 in capital pledged ahead of law easing regulations. Hundreds of websites worldwide — including one from a North Jersey company — are building virtual networks of investors and start-ups, anticipating the publishing of federal regulations to make it easier for start-ups to raise capital online.

Based in Saddle Brook, StartupValley.com is one of the Garden State’s first equity “crowdfunding” portals — websites geared toward connecting new small businesses that want to raise growth capital from investors interested in buying equity in their new ventures.

President Obama signed the Jumpstart Our Business Startups Act in April, enabling start-up businesses to raise funds this way from a wide pool of investors, where previously only accredited investors with high net worths and annual incomes could invest in high-risk ventures.

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