Songkick’s new Detour project could help artists crowdfund gigs

Electronic artist Tycho recently played a gig to 500 people in London. Which doesn’t sound particularly interesting, but the way the concert came together is very interesting indeed.

Songkick co-founder Ian Hogarth has written a blog post about the concert, which the company helped to fund. Well, helped Tycho’s fans to fund, more specifically.

“We have hundreds of thousands of fans using Songkick in London, so we looked at our trackings data – turns out there were a good number of people like Gideon who lived in London and were tracking Tycho on Songkick,” explains Hogarth.

“We contacted Tycho’s manager and agent who said that they’d would love to come to Europe, but hadn’t heard there was enough demand. On the flip side we spoke to a local promoter who saw it as too risky to try to bring Tycho over at this stage. It seemed like a perfect test.”

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