Sweden’s FundedByMe has launched their Equity Crowdfunding platform to the public, making it another player in the Nordic equity crowdfunding scene. FundedByMe already offers a crowdfunding platforms similar to Kickstarter, which repays investments through gifts or preorders. In comparison, an equity crowdfunding platform provides a mechanism to legally disperse shares of a company to its investors.
The big draw of equity crowdfunding is that you open up your company to a potentially much greater pool of investors. Investments of a few hundred (or a few thousand) euros can potentially add up quickly. When signing up to the service as an investor, it asks you how much you have willing to invest in a company, and so far they’ve put together a “potential investment pool” of € 4 312 025,31 worth of hypothetical money.
At launch there appears to be 12 companies gathering interest on the service before they start an official funding round. Companies include a new Vodka brand, a pool-trampoline contraption, and InstaDash, the instagram/pinterest mashup we covered that came out of Sthlm Startup Hack.