Crowdfunding Platforms Make Their First Steps in Russia

Young Russian film makers, musicians, fashion designers, game developers and tech innovators are now offered a new way to raise the early stage financing they need. Several Russian language crowdfunding platforms have been developed lately, allowing would-be creators and entrepreneurs to advertise their projects and secure financing based on Internet users’ micro donations.

Backers are rewarded in various ways, from receiving a slice of the revenues generated by a successful film or music album to being able to enjoy the pre-release edition of a new product.

Only a few weeks after its launch, the newest of these platforms,, is hosting hundreds of projects. For some of them, crowdfunding has exceeded expectations: a cartoon named ‘My Heart‘ has received 89,000 rubles, almost $3,000, or 149% of the sum that had been requested, 11 days before the deadline that had been set for receiving donations.

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