Laina Morris became an overnight celebrity after her covers of Justin Bieber’s “Boyfriend” and Carly Rae Jepsen’s “Call Me Maybe” went viral, forever casting her as the ‘Overly Attached Girlfriend.’
She amassed over 125,000 followers on Twitter and her YouTube channel picked up over a quarter million subscribers. Now, Morris is using her virtual gravitas to crowdfund for good.
Last week, Morris posted a video on her channel announcing an initiative called “Dare to Share.” Each month, she will be highlighting a small nonprofit and asking her followers to donate whatever sums they can afford, with $50,000 being the ultimate goal (the charities will keep whatever money they can raise).
In last week’s video, Morris also asked her followers to submit dares for her to attempt. They act as perks – as the campaign passes predetermined targets, Morris will act on the dares. As the money raised inches closer to the goal, the dares become more adventurous.
For the first campaign, Morris paired with the Texas-based Surf Camp, an organization that once a year takes children with Autism to spend time “surfing, learning, and networking with others.” The donations are being accepted through the cause-driven crowdfunding platform Rally, which lets users create and customize unique campaign pages.
“The internet is a unifying force that brings the whole world together,” Morris says in the inaugural Dare to Share video. “We are more connected now than we have ever been… Together, we can work to make [internet] the most powerful method for helping others.”
Read more at crowdsourcing.org