Last fall, shortly after his business turned four, George Christakos decided it was time to expand. He wanted to boost the seating capacity of Brooklyn Warehouse, the north-end Halifax restaurant he co-owns with his father, Leo. Renovation plan in hand, the pair visited their bank to seek a loan. The request was rejected.
“They didn’t believe in us,” Mr. Christakos recalled. “So we decided to go to those who do believe in us — our regular customers.”
Putting their frustration aside, the father-son duo launched a crowdfunding campaign — a capital-raising technique that draws small contributions from a large number of people. (Mr. Christakos first heard about the concept from a friend, who produced a movie with $5,000 raised through Kickstarter, an online crowd-funding platform.)
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