“A house divided against itself cannot stand.” — Abraham Lincoln
Every four years, the country is split into Red States and Blue States, and a small handful of states become political battlegrounds collectively known as Swing States. Here at Indiegogo, we wanted to investigate these political divides in the context of crowdfunding. Specifically, what similarities and differences are there in campaign and contribution behavior across red, blue, and swing states? Using information collected from our users, combined with publicly available data, we discovered the following trends:
Where Does the Money Come From?
The first thing we wanted to know was which states were raising the most money on Indiegogo. We constructed an index based on a simple linear mapping of dollars contributed per capita. We then used Obama’s margin of victory (percentage points) in the 2008 presidential election as a proxy for the relative “blueness” or “redness” of any given state. By this measure, Hawaii is the bluest state, while Wyoming is the reddest.