How do you get people to buy stock in your company on crowd-funding sites? The same way you get them to give money for anything else.
As soon as the final rules are hammered out, the JOBS Act will kick in and let small businesses sell equity stakes to big groups of average investors online. It’s a lot like the crowd-funding model sites like Kickstarter and Indiegogo offer, except the backers get shares in the company.
Read More at WSJ.com