Help People Get to Like You
Prior to launching, I looked for wildly successful campaigns and studied them carefully. In almost every case the Campaign Host was adored by some or many (and the size of that adoration directly related to the size of their funding).
One of my favorite campaigns was run by the creator of The Oatmeal, Matthew Inman. He raised $1.73 million. His site gets 5 million unique visitors per month. He is well liked and he shared his saucy theory on how to be well liked here.
Being likable isn’t something you can fake. Help others. Give them information or support. Do it over time. When you need it they’ll be there for you.