But what if it’s waterproof, made of aluminum, about the size of a quarter and can register bicycle pedaling and swimming stokes? Misfit Wearables is hoping the bold design and simplicity of its recently unveiled Misfit Shine tracker will be a hit with health-conscious consumers.
The device is still four months away from a full commercial launch, but people are already getting excited about it thanks to the company’s crowdfunding campaign on Indiegogo. “Our goal was to hit $100,000 across the campaign – we hit that in 10 hours,” said Hadi El Heneidi, the Misfit team member who’s heading up marketing and sales efforts for the Shine.
Read More at MedCity
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