Kickstarter can be a great place to fund your independent project, and an awesome video is the surest way to reach your goal.
Kickstarter has become the primary (and best) place to fund your independent, creative project. The beauty of Kickstarter (and other crowd-funding sites like IndieGoGo), is that it gives both independent artists and entrepreneurs the opportunity to undertake projects that may not otherwise see the light of day and also gives potential audiences, customers, and clients the ability to fund projects that they themselves want to see happen. It’s the elimination of middlemen, gatekeepers, and the status-quo. It is the creation of a new freedom for creative projects and products. For backers and the artistically inclined, it’s the best place to support the arts and independent artists.
I’ve been a follower and backer on Kickstarter for a while now, but in my preparation to launch my first ever Kickstarter campaign, I watched and studied dozens of Kickstarter campaign videos to pull best practices and approaches for a successful crowdfunding campaign. But, since this was my first campaign, I decided to pull in crowdfunding expert Nathaniel Hansen to offer tips on how to make a kickass Kickstarter video. Nathaniel is an independent filmmaker from Boston who has been a part of dozens of successful Kickstarter campaigns, has a forthcoming book about crowdfunding on the way, and just launched his own Kickstarter campaign–an interactive documentary on the small Hawaiian town of La’ie. Let’s get to it…