Using Email and Social for Crowdfunding Success

Crowdfunding sites like CircleUpIndiegogo and Kickstarter are a form of social media geared toward fundraising. And a crowdfunding campaign landing page, in simple terms, is a low cost content management and e-commerce system. Social channels like Facebook, LinkedIn, Twitter and YouTube are natural extensions for crowdfunding campaign outreach because friends, family members, and colleagues use social — and these people are often early supporters.

But social media is difficult to use for targeting and managing subscriber communications, especially for people you’re not engaged with on social channels. So what should crowdfunding campaign teams do? That big stack of business cards and LinkedIn email addresses may be a pot of gold.

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