Toronto cartoonist breaks Kickstarter record with choose-your-own adventure Hamlet

To Be Or Not To Be Kickstartert was an unholy pairing of two completely different genres: Shakespeare and the choose-your-own-adventure book. So when Toronto-based cartoonist Ryan North pitched the idea of a choose-your-own-adventure comics version of Hamlet, he wasn’t sure if the idea would gain any traction.

He then turned to the crowd funding website Kickstarter to see if he could raise $20,000 — just enough to pay a few artists and get the book off the ground.

When the campaign ended on December 21, a month after it was first launched, it had raised over $580,000 and gained the unofficial title of “Kickstarter’s most successful publishing project.”

Read More at The Star


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