2012 Year in Review: Crowdfunding in the Mainstream, Good or Bad News for Designers?

The Floating Mug by Tigere ChirigaIt seems like every day the editors at Core77 receive at least a dozen pleas from designers who have elected to get on the hamster wheel of crowdfunding. In fact, it’s become so ubiquitous, we’ve dedicated a whole category to kickstarting designs. Undoubtedly, 2012 is the year that crowdfunding went mainstream, but now that it’s firmly established as a viable way to start a project or business, it’s going to start maturing. Don Lehman, Core77 contributor and author of our series, The Crowdfunding Revolution, identifies a few areas of growth for 2013:

  • A deeper understanding by Backers of what Crowdfunding is really about (Crowdfunding is not Amazon. You’re supporting a journey, not buying a product. Delays are part of the journey.)

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