If you’re familiar with the concept of crowdfunding, there’s a good chance that it first came across your radar as the way in which your nephew’s band raised money to record a new album, or your coworker’s daughter funded her recent documentary film. In exchange for donations to help get those projects off the ground, those artists likely used Kickstarter or Indiegogo to offer incentives, such as a free download of the finished project or tickets to a live concert.
What does the funding of those projects have to do with your small business or startup idea? Thanks to the recent JOBS Act (short for Jumpstart Our BusinessStartups), it could have everything to do with the way you raise capital in the future.
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