Last August, when Ouya raised $8.6 million via crowdfunding on Kickstarter to create an open video game console that plays Android-based games, seems like eons ago. Since that time, chief executive Julie Uhrman has been running like crazy to keep up the pace to launch the “people’s box” as scheduled in March. In an update interview with GamesBeat, Uhrman says that the momentum keeps growing and that she isn’t concerned about the rise of so many alternative systems in such a short time.
Ouya‘s growing scale might raise some concern among “the big three”: Nintendo, Sony, and Microsoft. Ouya is just the first of many console alternatives that are hoping to disrupt the last bastion of the business as we knew it: the $60 disc-based game. Startups like Ouya are the foot soldiers who will carry the spears of free-to-play games, Android mobile games, and app stores into the living room.