Crowdfunding leads local company to indirect cash infusion (Video)

A Denver-based soda company fighting for survival turned to crowdfunding on Indiegogo to raise money, and indirectly attracted the attention of an investor who infused the company with much-needed capital.

Oogave, which makes certified-organic soda sweetened with agave nectar, launched the “Save Oogave” campaign with the goal of raising $500,000. The company only got $9,000 in donations, says Gannon Merrell, who is known as the “fulcrum of finance at Oogave, but the Save Oogave on Indieogocampaign attracted the attention of serious investors.

“That [$9,000 is] obviously well short of our goal,” Merrell said. “However, part of the crowdfunding campaign is to get the word out about the company, and we do have some other options that are coming through as a result of campaign that I think will help out.”

Merrell says Oogave got a bridge loan to get through the crux, and the company is optimistic it will get back to positive cash flow by the end of the year.

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