Crowdfunding gives city’s worthy causes a chance

FringeBackerFeel like bankrolling an independent movie? What about an artist who makes treasures out of trash? Perhaps you’d rather support one young woman’s dream of representing Hong Kong as an equestrian show jumper at the Asian Games.

Hong Kong’s entrepreneurs and creative types have a new way of getting funding for their projects. The recently launched website FringeBacker has brought the growing trend of crowdfunding, where individuals decide to contribute money towards a project, to Hong Kong.

“In the US, indie movies funded through crowdfunding sites such as Kickstarter have gone to Sundance and the Tribeca film festivals,” said Vivien Chan Yee-wan, marketing director for the website.

Fringebacker Logo“There is so much interesting, creative stuff going on in Hong Kong, but you never hear about it. This is a way for creative professionals to get the word out to regular people.”

The website, which has been approved by the United Nations cultural arm Unesco, promotes projects in art, design, fashion, film, food, games, music, performance, publishing and technology.

Read More at S0uth China Morning Post

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