An essential part of any crowdfunding campaign is the video. According to Kickstarter, 50% of projects with a video succeed, versus 30% success for projects without a video. Videos will make, or break, your project no matter if you’re funding a feature film, revolutionary toilet paper or a new iPhone accessory gizmo. Below are 5 common mistakes for crowdfunding videos – and a few tips on how to avoid them.
For a complete walkthrough on crowdfunding videos check out Demo Video Lab – a crowdfunding video event that I will be speaking at in Los Angeles, Saturday February 9.
1. “Let’s Wing It”
Never just turn on the camera and wing it. These videos are boring, lack clarity and waste people’s time.
I take a Joseph Campbell approach to great crowdfunding videos – while they have a thousand faces they all have a similar structure. No matter the creative approach from singing to slick product shots to scripted sketch – you should write out this basic structure, and never just “wing it…”
Read more: http://www.reelseo.com/5-crowdfunding-video-mistakes/
Follow @ReelSEO on Twitter | ReelSEO on Facebook
(h/t @HeardAndrew)