Crowdfunding leader Indiegogo has agreed to utilize Adyen online payments platform for processing Indiegogo’s international customers starting with Europe and Canada. Indiegogo has seen a 20% increase in international activity on its platform since launching last December, creating the need for a global payments solution that facilitates and localizes transactions across many countries.
Indiegogo has more than 100,000 funded campaigns around the world, with an average of 7,000 active campaigns at any given time. Indiegogo collects and distributes millions of dollars in contributions via its platform each week. Adyen’s global payments platform will allow Indiegogo to collect campaign contributions in local currencies through Europe and Canada, and route transactions through its network of more than 80 global banks and processing partners to minimize foreign exchange and other transaction fees.
In addition to processing European and Canadian credit card payments, Adyen will provide support for a number of preferred local payment methods throughout Europe, including Maestro (UK), Carte Bleue (France), Sofortuberweisung (Germany, Austria), Giropay (Germany), iDeal (Netherlands), TrustPay (multiple countries throughout Eastern Europe), and bank transfer payments throughout Europe. Adyen will continue to add new local payment methods for Indiegogo in other geographies in the coming months.
“Indiegogo channels funds to tens of thousands of campaigns around the world, so anything we can do to make it easier for our customers to give and receive contributions in their native currencies and languages is a big priority,” said Danae Ringelmann , Indiegogo co-founder. “Adyen’s global reach, broad service offerings, in-market payments expertise and industry leading fraud protection tools, make them a perfect partner to support our strategic international growth plans.”
In 2012, Adyen processed more than $10 billion in payments transactions worldwide, including a 300% increase in mobile transactions. The company processes online, mobile and point-of-sale payments for nearly 3,000 international merchants. It supports 187 currencies and 218 preferred local payment methods used on six continents, which gives consumers more payment options and helps merchants increase sales conversions. Adyen has seen merchant conversion rates improve an average of 35% by offering local payment methods and currencies.
“Adyen’s payment solutions help thousands of online merchants like Indiegogo expand their international operations, grow their customer base and tap into the global e-commerce marketplace,” said Peter Caparso , president of Adyen North America . “With campaigns and contributions already coming to Indiegogo from all four corners of the world, we look forward to supporting them with global payment solutions that enhance their localization efforts.”