Crowdfunded Projects: After The Crowd Leaves

Outgrow.meTHOUSANDS of products have been made using seed money obtained via crowdfunding sites like Kickstarter and Indiegogo. Yet once the money is raised, and products created and shipped to initial backers, designers have a new problem: how to sell their wares to new customers. Sam Fellig has an answer in Outgrow.me.

Mr Fellig started the e-commerce site site last year as a programming project, while retraining to exit his old job working with homeowners who were trying to retain their houses in the event of foreclosure. He spotted a growing problem with crowdfunded products. Although many items were delivered late, an increasing number had, in fact, been manufactured in large quantities and could be sold. But Kickstarter provides just a link to a maker’s website. “Even when you finally found a project, there was no indication on the page as to whether a product was out to market,” says Mr Fellig.

Read More at the Economist



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