Melon Measures Focus, Continues Wearables Trend In Crowdfunding

Melon is a headband that connects to your smartphone via bluetooth and reads your brainwave patterns, making suggestions regarding improving concentration and focus.

The singularity gets closer every day.

From the campaign page…

he Melon headband is a wireless brain-sensing device that uses EEG (electroencephalography) to measure your brain activity. From this activity, our algorithms detect your focus, and we use that data to give you personalized feedback on how to improve.

We have partnered with a top producer of EEG signal processing chips to access the best available algorithms for mental state detection. EEG has been used widely in the medical and research fields for over a century, and we’re excited to make the technology available to you through Melon.

Melon’s strategic EEG technology partner is a San Jose-based company called NeuroSky, who has consumer-grade brainwave reading devices on the market for those looking to explore the science behind brainwaves. Melon offers an adaptation of their technology along with software to break down the results in actionable ways.

Melon is also very much hackable, with an available iOS and Android SDK. This gives developers access to the data that comes from the device. The Melon team even provides hacking instructions.

The company is a graduate of Launchpad LA, a Los Angeles-based startup accelerator.

I’m left wondering why this was allowed on Kickstarter when the Misfit Shine was rejected for being a “health and fitness” device. The Melon is apparently art… or something. Oh, Kickstarter.

The campaign has received a ton of press and seems sure to meet and exceed its $100,000 goal.

More coverage:

Melon turns to Kickstarter for its mental performance measuring EEG headband – PandoDaily

Melon EEG Launches on Kickstarter: Interview with Co-founder Arye Barnehama – MedGadget

Formerly Axio, now Melon EEG headband heading to Kickstarter (video) – Neuro Gadget


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