DC Entertainment Preps “We Can Be Heroes” Crowdfunding Campaign to Benefit Africa

Superman_Ad.v5.inddFans to Get One-of-a-Kind Items by Donating to the Crowdfunded Charity Including Limited Edition Commemorative Artwork, Access to Comic Creators and Other Rare Comic Collectibles

Following the success of the campaign’s first Batman-themed wave in April and May, the second installment is focused entirely around the Superman character, aligning with the June 14 premiere of the Man of Steel film and ongoing activities in 2013 celebrating the global icon’s 75th Anniversary.

“The first wave of the campaign eclipsed its initial goal of $50,000 in just three days and ultimately raised more than $150,000 in less than six weeks. We continue to be overwhelmed and appreciative of our fans who are helping to make a difference in millions of lives.”

Rewards range from unlimited items at $10 a piece to once-in-a lifetime opportunities for $25,000. As with the first wave, the campaign will be hosted on Indiegogo.

“The generosity from the fans of DC Comics during the Batman wave was outstanding and challenged us to create another wave of unique, once-in-a-lifetime opportunities,” said DC Entertainment President Diane Nelson, “The first wave of the campaign eclipsed its initial goal of $50,000 in just three days and ultimately raised more than $150,000 in less than six weeks. We continue to be overwhelmed and appreciative of our fans who are helping to make a difference in millions of lives.”

Superman is a Hero

In its second year, We Can Be Heroes  is the largest charitable initiative in the history of DC Entertainment and Warner Bros. The funds raised will benefit the campaign’s nonprofit partners (Save the Children, International Rescue Committee and Mercy Corps) to deliver food, medicines and other resources critical to the survival of people in Ethiopia, Somalia and Kenya.


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