Indiegogo’s New Highest-Grossing Campaign: The Scanadu Scout

On June 20th I called my shot and said that the Scanadu Scout would be Indiegogo’s highest-grossing campaign ever. This after they lengthened the campaign’s timeline significantly with just such a goal in mind.

Well, Scanadu has done it. The Scout is now the #1 Indiegogo campaign in history! Congratulations to them and the campaign backers for making history.

With slightly under a week to go the campaign has amassed just over $1.4 million in funding. It’s one of the largest pretail crowdfunding campaigns on any platform ever.

Now backers begin the long wait. The devices aren’t scheduled to ship until March 2014, although if I had to guess Scanadu has probably underpromised and is planning to overdeliver. It’s one of the strategies cited in today’s guide to crowdfunding success.

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