$300K Short Of Goal, James Franco Lengthens Indiegogo Campaign

james francoBeing a celebrity doesn’t necessarily guarantee massive crowdfunding success. James Franco has raised less than half of a $500,000 goal toward his project for Palo Alto Stories on Indiegogo.

We should point out that it is a flexible funding campaign, which means the only consequence of not meeting said goal is a higher fee from Indiegogo – 9% versus the standard 5%.

Indiegogo is also flexible on their project timelines, which can provide campaigners with a tactical advantage. Scanadu just leveraged this feature to lengthen their campaign enough to break Indiegogo’s funding record.

It’s unlikely Franco will reach his full goal in the next 15 days, but it is possible. Stranger things have happened in crowdfunding.


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