Stats: Canonical, Indiegogo & Ubuntu Edge Put Crowdfunding World On Notice

A campaign just launched on Indiegogo has a somewhat ambitious funding goal.

$32 million. I’ll let that sink in for a moment…

Sound ridiculous? It might not be when you consider the project at the root of the campaign and the team bringing the campaign to Indiegogo. The team is Canonical, the company that is behind Ubuntu. Ubuntu is a popular open-source Linux distribution that is already used on millions of devices around the world; netbooks, laptops, desktops, etc.

In an effort to introduce a new application of their software geared toward phones, Canonical has launched an Indiegogo campaign to crowdfund a new phone dual booting Android and Ubuntu. It’s called the Ubuntu Edge, and for the rest of the day it’ll be available for preorder for $600 through their Indiegogo campaign.

According to the campaign page, the price will shoot up to $830 after today, so the limited timeline is probably driving quite a bit of the buzz. Regardless, it’s working. The campaign is generating six figures of funding per hour at the time of writing.

By the end of the day today this campaign will probably have enough funding to break the Indiegogo all-time record just set by Scanadu. However, it is a fixed funding campaign, so Canonical will have to raise the full amount in order to see any of the funds. The crazy part is that current funding velocity suggests that this campaign could actually be funded. Let’s put this in perspective. If this campaign were to be funded…

  • Indiegogo would take approximately $1.6 million in fees from this single campaign (Drinks on you, Slava & Danae!)
  • It would dwarf the largest Kickstarter raise of all time, Pebble’s $10 million super campaign for their smart watch
  • If it met just the $32 million goal without being overfunded, the raise would be 20 times larger than the Scanadu Scout

Indiegogo has long played second fiddle to Kickstarter. If this campaign is fully funded that conversation could change in a big way. This is going to be one to watch!


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