Recently I reported on Indiegogo’s failure rate and how it ties to their open approach to rewards-based crowdfunding. In considering that open approach I was reminded of Canonical, the company that supports Ubuntu, one of the most used pieces of open-source software in the world. They’re currently crowdfunding on Indiegogo for the Ubuntu Edge, an innovative new smartphone. If that campaign was successful it would break crowdfunding records at a goal of $32,000,000.
I reached out to Canonical for comment on why they chose Indiegogo over Kickstarter. I was wondering if a company so passionate about open source tech took Indiegogo’s open approach to crowdfunding into account when making a decision. I received the following response from Christine Tran, who is on the Ubuntu Edge team…
Ubuntu is an open source platform and its development and success is deeply rooted in the community. We wanted to create a limited edition smartphone with very much the same thinking behind it: an open phone with open software, funded and shaped by the community. Indiegogo shares the same open, entrepreneurial principles as Ubuntu, and we believe the two are an excellent match.
We engaged early on with both Kickstarter and Indiegogo. While Kickstarter has a track record of higher funding achieved for individual projects, Indiegogo was also attractive because of their wider international reach. Ultimately, Ubuntu Edge is all about technology. This is an area that fully aligns with Indiegogo strategic direction, while Kickstarter is focused on other topics. This was the main decider in favour of Indiegogo.
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