Omega3Beef Crowdfunding To Transform The Beef Industry With A Healthier Product

Happy Cow at Eastleigh Dairy FarmIf you live in the United States and you’re passionate about food, chances are you’ve had some exposure to mounting concerns about the links between poor health and red meat consumption. For me personally, the documentary Forks Over Knives was my first exposure to the types of research that are increasingly making people think twice before eating a steak or a burger.

This concern was front and center during a conversation between Don Smith and researchers from Cornell and Oklahoma State on Smith’s cattle farm in 2007. The researchers revealed that grass-fed cattle have been shown to produce low levels of the omega 3’s found in fish like salmon and halibut. Those fatty acids provide various health benefits and have long contributed to the notion that fish is healthier than beef. What if beef shared the same properties? Could a discovery like this change the narrative around proteins in the US food supply?

Screen Shot 2014-04-01 at 10.04.21 AMThis goal is at the core of a currently-active crowdfunding campaign for Omega3Beef: produce healthier beef that will dispel currently-cited concerns about beef consumption.

The key to the process lies in algae, the source of omega 3’s in fish. Smith and his team found the perfect algae to add to cattle feed in order to increase omega 3 production, but it took work to bring the cost down and make it viable in the marketplace. As for the results, consider that Omega3Beef actually has more omega 3’s than certain kinds of fish. The research is there, but it’s going to take some cash to gain approval from the Center for Veterinary Medicine (CVM). Omega3Beef looking for a last bit of funding via a crowdfunding campaign.

Turns out … great idea. In fact, we’ve now completed small-scale tests of our patented Omega3Beef process at two major universities with great success. Our next step is to obtain the funds needed to scale up our efforts to win approval from the Center for Veterinary Medicine (CVM). That’s where you come in. Your pledge of support will help us attain the funds needed to feed the cattle, write up findings for the CVM, and get their approval for commercial sales.

The campaign has raised just short of $400,000 at the time of writing. Omega3Beef is seeking $974,000 in total. Contributors can stake a claim to a box of ten pounds of the beef once it goes into production. Delivery is expected in the Fall of 2014.

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