Indie Game Magazine (IGM) has announced a rather unorthodox partnership with Teespring, a popular crowdfunding platform for t-shirt concepts. A bit of explaining from IGM clarifies why the partnership actually makes a lot of sense…
We receive dozens of emails every day from developers specifically asking for tips about how to go about promoting their games, anxious to start a crowdfunding effort because they don’t know what to expect or where to start. We took those emails to heart, and besides adding a dedicated #GameDev section to our Magazine to help fill the informational gap, we’ve also been searching for a partner to help us offer studios a unique crowdfunding opportunity before/after making the Kickstarter and IndieGoGo leap. We believe TeeSpring is an exact match for that.
This is an interesting concept. A developer can market test a game by pre-selling a shirt based on the game and the developer gets a little bit of cash ahead of launching a campaign for the game itself.
Naturally, crowdfunding cynics are going to waive arms about a game in extremely early stages of development receiving funding – a theme that is becoming more and more common when discussing opposition to crowdfunding. However, in this case early funding will come from a crowdfunding system with a guaranteed reward. It could help to alleviate some of the trepidation some fear is affecting video game funding.