ButterUp Knife Over $300,000 During Final Days on Kickstarter

ButterUp 3

With less than a week until its Kickstarter crowdfunding campaign comes to an end, North Sydney, Australia-based DM Initiatives’ ButterUp has raised over $320,000 AUD from almost 14,000 backers. Described as avid butter enthusiasts who wanted a solution to our hard butter woes, the company has been looking high and low to come up with a better way. This is how the “stupendous splendiferous” ButterUp was born.

ButterUp 2According to the campaign’s website, the key feature about ButterUp is that it quickly turns cold, hard butter into sumptuous, easy to spread ribbons of “dairy goodness.” The DM Initiative team stated ButterUp’s unique design features a built in grate to aerate and soften butter, which makes it easy to spread. Its grater shape has been specifically designed for butter and to avoid sharp edges so cleanup is safe and easy.

Two other features of ButterUp are:

  • Broad spreading blade: A wider blade helps to collect the grated butter as well as provide more surface area for easy spreading.
  • Dishwasher safe: ButterUp is made from stainless steel that is dishwasher safe and long lasting. User chooses from a classic polish finish or a modern satin finish.

Also sharing details about the development and prototypes, DM Initiative team stated, “We have developed ButterUp over many months and prototypes to refine the design to make sure that its easy to use and easy to clean when you’re done. After lots of trial and error, buttered bread and many months of tooling refinement, we are ready for ButterUp! To spread worldwide.”

ButterUp 4In regards about any risk and challenges, the team wrote, “We are committed to delivery a well executed high-quality produce. Working closely with an experienced cutlery manufacturer we have already addressed production issues to refine the manufacturing process and tooling design and we are production ready.

“We also have people at hand to help out with logistics and delivery once the campaign is successful. Also we understand our own limitations which is why we have taken into consideration a realistic timeframe for the first production. We want to exceed expectation, not over promise.”

ButterUp will cost around $12 (AUD) and will be shipped to backers as early as March 2015. Those not putting any funds into the campaign will expect to see the knife by Christmas.


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