PledgeMe: Here’s What Happens When You Submit a Campaign Request

This week, New Zealand-based equity crowdfunding platform, PledgeMe, revealed what happens when organizers submit their campaign ideas.

PledgeMe’s Tash 2.0 declared in a recent blog post:

PledgeMe Logo“By the simple act of hitting the request button, suddenly your project idea is real, has form, and has gone off into the internet tubes to be assessed by a team of specially trained mice. Twisted, turned, hummed and haaaa-ed over, tapped, shaken, and rolled out on the floor for a better look.


“Pushing that button is starting your project on the path to life, and we have the great joy of receiving it. Sadly we haven’t trained the mice well enough to oversee the process, so it falls mostly to yours truly (Tash) to check it out.


“So what happens when you hit the button? You’ve filled out all the fields, told us your life story, and now it disappears into the darkness. You wait with great anticipation, refreshing your inbox every five minutes to see if we’ve replied.”

Check out the process below.

  • Organizers request their campaign idea, complete with story, people, reward ideas and funding goal.
  • It pings an alert in my inbox, waiting patiently for Tash’s attention. Once (or sometimes twice) per work day, she opens the folder which holds all the project notifications.
  • PledgeMe 1Tash click through to see what you’ve sent me. At this point all she knows is organizer’s title, so my anticipation is based solely on your title, so capturing my interest at this point is a sign of a great project. Think of her as the average pledger who doesn’t know the organizer — and write their title with the aim of getting me interested straight away.
  • Tash read over what the organizer has sent. The key things she looks for are: specific mention of what your project is about and how the organizer’s going to achieve it, how much money you’re after and what you’re going to spend it on.
  • Tash hit ‘approve’ if the organizer has all of those things covered, if not, Tash will probably email them to check any details that aren’t clear.
  • If the project primarily reads as if the funding is for charitable purposes, or the project is such there are no possible rewards to be offered, Tash will let the organizers know and point in the right direction to get some assistance.
  • PledgeMe 2Once Tash hits ‘approve,’ Tash will follow up with an email. It’s full of super useful information about filling in the rest of the project details. It may look long and daunting, but it’s definitely worth reading.
  • Hooray! the organizer can now log in, go to your project and edit ALL THE THINGS.
  • The organizer push the final magical ‘submit’ button.
  • Again, a sparkly email arrives in the mailbox, and I’ll check in on what you’ve done. Tash will make sure the organizers have: a video or main image, a funding goal, a deadline, a solid description and rewards.
  • If any of those key items are missing, or lacking detail, or otherwise a bit wonky, Tash will get in touch with suggestions to straighten them out. The organizer make the edits and submit again.
  • If everything is there and I think you’re on the right track, Tash hits the final button: PUBLISH! Hooray! And now the project will be live on the site, ready for people to get pledging.

Tash 2.0 also revealed some helpful tips:

  • “Allow at least 5 working days for publishing from when you send the initial pitch through. Definitely tell people you are going to run a campaign, build the anticipation so when you can share a direct link everyone is ready to go.”
  • “Have all the information required before you create the project. It’ll make the process much faster and get your project live sooner, rather than it percolating in the background as a half-filled-in idea.”
  • “Ask us questions! Not sure about your pitch, your reward ideas or need to check in about the timeframes? We’re always ready and willing with advice – remember this is what we love and do every day!”


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