Fintech firm Even Financial announced on Tuesday it secured $3 million during its latest investment round, which included participation from American Express Ventures, the investment unit of American Express, Plug & Play and Arab Angels.
Founded in 2014, Even Financial is seeking to become an important supply channel for online lenders in search of borrowers. The company claims to be the first and only dedicated supply-side platform for both online financial products and services. Even has established a set of well-known online finance partners, such as Prosper, Ascend, and Upstart, providing an integrated real-time API for search, comparison, and loan recommendations.
The company reported that with the latest investment it will be able to expand its team and advance its proprietary technology, which allows financial institutions and other partners to scale customer acquisition and remain competitive in the growing online financial services industry. Phillip Rosen, CEO of Even Financial, stated:
“At Even Financial, we are committed to providing financial services providers with technology that instantly activates omni-channel customer acquisition and allows them to compete in an oversaturated environment,. This latest strategic investment will power our continued growth, as well as support even more technology integrations.”
Harshul Sanghi, Managing Partner of American Express Ventures, added:
“Even Financial helps financial services providers and fintech partners programmatically deliver products and services in real time to the right customers when and where it’s most effective. By providing the underlying technology for more efficient customer acquisition, Even’s platform is enabling financial institutions to broaden their reach while connecting fintech partners with a greater supply of financial institutions and their products. We’re pleased to support Even in its efforts to expand its capabilities and grow its client base.”