Global crowdfunding platform Indiegogo announced this week it has expanded its partnership with retailer Brookstone by offering campaigners exclusive opportunity to join Brookstone’s PLUS Innovation and Retail Platform.
According to the funding portal, As a part of the platform, entrepreneurs are given a fast-track to high-traffic brick and mortar U.S. retail space at a low cost. Indiegogo also reported that platform also provides access to valuable, highly-detailed customer feedback essential for product development and a successful retail strategy. While sharing more details about the partnership’s expansion, Slava Rubin, Indiegogo’s Co-Founder and Chief Business Officer, stated:
“The new Brookstone Makers Showcase store is a great way for Indiegogo campaigners to put their products in front of Brookstone store customers. Brookstone is terrific at demonstrating new technologies in its stores and getting customers to have fun by trying each item out for themselves.”
Here’s how the platform works. Indiegogo campaigners can submit their product to be included in the Brookstone PLUS Makers Showcase. Selected products will be featured in an exclusive Indiegogo section of the retailer’s first Makers Showcase store at the Roosevelt Field Mall in Garden City, New York. Campaigners will also receive the following benefits:
- Access to early adopters. Target a new group of potential backers
- Premium exposure in the Brookstone PLUS Makers Showcase
- Performance analytics
- A fast-track to retail space — at a discount
Indiegogo added:
“Aside from being featured at Brookstone’s pilot Makers Showcase store, selected Indiegogo-funded will also be promoted through Brookstone’s online Makers Showcase. The retailer plans to add more Makers Showcases to popular Brookstone locations throughout the U.S. and China during 2018.”