The New York Giants has partnered with Grayscale allowing the crypto firm to become the Official Digital Currency Asset Management Partner of the NFL team.
According to a release, as part of the partnership, Grayscale will be the Presenting Sponsor of The Giants Foundation Golf Outing.
Grayscale will also be a 
Presenting Home Game Sponsor, a Supporting Sponsor of Giants Training Camp, and will host voluntary, educational seminars on cryptocurrencies for Giants personnel each year.
New York Giants Chief Commercial Officer Pete Guelli said that during their evaluation of the space, they determined that they not only wanted a partner that understood the value of aligning with the Giants brand, but also could guide them in navigating the cryptocurrency ecosystem.
“Grayscale quickly emerged as a company that shares our passion for the New York market but also has the institutional knowledge and network of partners that we can access as crypto continues to evolve.”
The partnership is another sign of the acceptance of crypto and digital assets in general as an emerging business and viable investment option. Grayscale is currently one of the largest crypto asset managers in the world. Its funds are available to retail investors and trade on OTC markets.