Cloud Company Flux Tapped to Improve HUP.MARKET NFT Marketplace

Blockchain technology company HUP.LIFE is looking to Flux, a leading blockchain project for decentralized cloud infrastructure, to improve its HUP.MARKET NFT marketplace.

HUP.MARKET allows artists to sell and license artwork through their copyright and featuring permanence, decentralization, and international enforceability as its core principles. HUP.LIFE launched the native digital currency powering HUP.MARKET, $HUP, on June 15.

Flux and offerings including FluxOS and FluxNodes, will provide localized hosting solutions when regulatory or legal requirements are present. HUP.LIFE will deploy Flux for its planned National NFT Pre-Launchpads on HUP.MARKET, where visitors can shop for works by artists from their country before they are published to the broader platform. FluxNodes located in these jurisdictions would be rewarded for their participation.

“We’re extremely grateful to the Flux team who saw our vision and opened their arms to us,” said Harrison Jordan, founder, and CEO of HUP.LIFE. “This partnership is going to allow us to push forward with a decentralized framework for our NFT marketplace while being able comply with regulatory and legal requirements that require localized hosting should they arise.”

Daniel Keller, CSO at Flux Technologies, added: “We’ve been exploring NFTs for a while now, but the team at HUP.LIFE seems to have come up with a solution for the copyright, permanence, and decentralization issues NFTs face – all in one,” Flux CSO Daniel Keller said. “We’re happy to play a role to make that solution a reality and committed to supporting the broader NFT eco-system.”

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