Adim, an entertainment-tech company “composed of storytellers,” has raised $5 million in a Seed round led by a16z.
Co-founded by Rob McElhenney, Chase Rosenblatt, Melissa Kaspers, Spencer Marell, and Richard Rosenblatt, Adim’s mission is to usher in “more accessible and rewarding future for entertainment by making it easier for creators to connect, collaborate and own a greater share in their creative output.”
McElhenney, Adim Co-Chairman and star of It’s Always Sunny in Philadelphia and Mythic Quest, commented:
“Every beloved character throughout TV, movie and gaming history has been imagined and brought to life through collaboration,. Adim is building for the next evolution of these groups – communities of creators, writers, artists, designers, developers, fans and friends working together to create and own a new generation of content.”
Adim is said to operate as a writers room that creates characters, owned and governed by the community using Web3 technology. NFTs will allow characters to exist across any different media.
Chris Dixon, General Partner at a16z crypto, stated:
“The idea that the next Disney or Marvel characters we love could come from an enthusiastic, highly engaged community of creators and fans coming together using web3 concepts rather than from the top down is a huge opportunity for the entire entertainment ecosystem.”