Eurobank has announced that it expanded its strategic partnership with UK-based Plum Fintech Limited by advancing a second €5 million minority capital investment to Plum, which claims to be one of Europe’s fastest-growing fintechs that has built a “smart money management” app.
With its latest investment in the firm, Eurobank has reportedly invested a total of €10 million in Plum and is becoming one of its primary financiers.
At the same time, Plum revealed that it has successfully completed its second fundraising round, raising a “total of ~€18.4 million” from Eurobank and third-party investors.
In line with the global market trend towards an increasingly digital world, Eurobank innovates via its strategic partnership with Plum and enhances the range of modern solutions “available to its customers who use digital tools for savings and investments.”
With Plum’s innovative digital app, users are able to easily get access to a digital “ecosystem” of smart money management algorithms that help them “save, invest and manage” their expenses using automation and Artificial Intelligence (AI).
It should be noted that the app’s customer base has reportedly reached two million users in the 10 European markets it already “operates in, while, in the last year alone, Plum has almost doubled its revenue and nearly tripled the funds under management, which exceed £1 billion at present.”
Plum reportedly has strong ties to Greece, currently employing more than 80 professionals in its Athens office.
The Eurobank Group, consisting of Eurobank S.A. and its subsidiaries, is a strong banking group with total “assets of €99.6 billion and 12,880 employees (data as at 30 September 2024).”
Eurobank Ergasias Services and Holdings S.A. (Eurobank Holdings) is the parent company of Eurobank Group.
The Eurobank Group offers a range of financial products and services to its retail and corporate customers.
In Greece, operations encompass a “retail banking network, dedicated business centers, a Private Banking network and dynamic digital presence. Eurobank Group also has presence in Bulgaria, Cyprus, Luxembourg and United Kingdom (London).”
Eurobank designs actions relating to social and environmental issues, adopting responsible practices that encourage “transparency and business ethics.”
Eurobank explains that it aims to link its “business decisions” to environmental sustainability, social responsibility and corporate governance (ESG).
