Stash, the platform helping people build financial futures, announced that it has secured $146 million in a new Series H funding through a round led by Goodwater Capital, with participation from returning investors Union Square Ventures, StepStone Group, Serengeti, and the University of Illinois Foundation, as well as funds and accounts advised by T. Rowe Price Investment Management, Inc.
This capital from the funding round will be used to accelerate Stash’s mission “to make expert financial guidance accessible to everyone and deepen Stash’s investment in AI to transform its financial guidance capabilities.”
This latest infusion underscores investor confidence in Stash’s strategy and business model “under the leadership of co-founders and co-CEOs Brandon Krieg and Ed Robinson, who returned to Stash to lead the next phase of growth for the company.”
Under their leadership, Stash has “achieved profitability, strengthened its core subscription model, and elevated its AI capabilities.”
With 1.3 million paying subscribers and $4.3 billion in assets under management, Stash claims it continues to “redefine financial inclusion – empowering everyday Americans with personalized, AI-driven financial advice at scale.”
The investment will aim to “accelerate product innovation, drive subscriber growth, and further develop Stash’s AI capabilities.”
Central to this strategy is Money Coach AI, “an advanced financial guidance platform that translates expert-level investing strategies into real-time, personalized recommendations for everyday users.”
Since its recent launch, Money Coach AI has already reshaped how millions of Americans engage “with their money and think about their personal finances.”
From helping customers pick their first investment to “providing personalized diversification guidance, Money Coach AI helps customers get started and make saving and investing a habit that sticks.”
With 2.2 million user interactions already, Money Coach AI will “serve as the cornerstone of Stash’s commitment to help users build savings, invest consistently, and make smart financial decisions.”
Notably, 1 in 4 customers who interact with Money Coach AI go on to take a positive action, such as “making an investment, depositing funds, diversifying, or turning on or adjusting Auto-Stash, within 10 minutes of interaction, demonstrating its tangible impact on behavior.”
The first wave of fintech focused “primarily on access.”
Now, Stash says that it is tackling “the next challenge: delivering expert-level, personalized advice – what to do, when to do it, and how to do it.”
Through its approach, Stash says it is demonstrating that AI can “do more than automate; it can empower users by helping them make informed financial decisions in real-time.”
Chi-Hua Chien, Founder & Managing Partner at Goodwater Capital said:
“With Brandon and Ed leading the way, Stash is laser-focused on innovation, growth, and setting a new industry standard. Stash isn’t just using AI to enhance its platform—it’s using AI to transform how people engage with their money. The company’s momentum is undeniable, and we are proud to support this next frontier in fintech.”
As Stash marks its 10-year of operations, the company reflects “on a decade of helping millions of Americans break down financial barriers and build wealth. Now, with fresh capital, Stash is doubling down on that mission – not just the wealthy – can build and sustain long-term financial success.”
Stash is a financial platform dedicated “to empowering people to invest and build better lives.”
Stash’s plans unlock access to “a suite of solutions designed to help people find security and peace of mind through saving and investing.”
The company’s suite of products and services “includes StashWorks, a financial wellness benefit for employers that provides guidance and easy access to short- and long-term saving; the Stock-Back® Debit Card, delivering up to 5% Stock-Back on everyday purchases.”