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August 5, 2014 - August 6, 2014
The data, apps, and science of successful marketing
This is the new growth. You’ve done email. You’re all over search and mobile. And social is second nature.
Now you’re integrating with CRM and marketing automation. Testing and optimizing. Targeting and personalizing. Analyzing big data, feeding customer data platforms, and connecting services, your site, your apps, and your ads into one giant seamless marketing machine that both fills the funnel and nurtures existing customers.
But the number of marketing technology companies tripled in 2012 and tripled again in 2013 — it’s a confusing mess of capability and opportunity. GrowthBeat will help you make sense of it all.