Tagged: arun sikka and ram alagianambi

Broadening the Reach of Financial Literacy Through Hyper-Personalization

How might hyper-personalization improve your products? Behavioral economics is the field of study which acknowledges that people are irrational beings; as explained by economist Richard Thaler in his book, Misbehaving, humans don’t behave the same way as theoretical decision-makers he calls ‘Econs’, who always make… Read More

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