Engagement Banking Platform Backbase Appoints Mark Appel as CMO
Backbase, which claims to be the global “leader” in Engagement Banking, announced the appointment of Mark Appel as Chief Marketing Officer. Appel will “lead Backbase’s marketing organization, bringing over 30 years of experience with technology and growth companies such as Apple, Twinfield (acquired by Wolters… Read More
Read more in: Fintech, Global | Tagged backbase, engagement banking, jouk pleiter, mark appel, new appointments