BNPL Fintech Affirm Teams Up with JD Sports to Offer Flexible Payments Options

JD Sports, the retailer of sports, fashion, and outdoor brands, has partnered with Affirm (NASDAQ: AFRM), the payment network that empowers consumers and helps merchants drive growth, to offer a flexible way to pay.

This partnership brings Affirm’s pay-over-time options to shoppers purchasing brands such “as Nike, adidas, New Balance, and North Face at JD Sports and Finish Line.”

Henry Spear, JD Sports’ SVP of Digital Operations said that at JD Sports, they’re committed to giving customers the “freedom to shop the latest sports fashion and footwear, while maintaining full control over their finances.”

Spear also mentioned that they are pleased to partner with Affirm and their clients will appreciate the “added flexibility and transparency that Affirm offers as they shop.”

With this offering, consumers can now pay over time at “over 500 JD Sports and Finish Line locations nationwide, as well as online through the Affirm app.”

In-store shoppers can snap a quick scan of the QR code at checkout “with their smartphone to get started, while in-app shoppers can select Affirm as a payment option on the store page.”

In either case, shoppers will go through a “quick eligibility check.”

If approved, they will see customized biweekly and monthly payment plans, with as low as “0% APR, and no late or hidden fees.”

Pat Suh, Affirm’s SVP of Revenue said that in October, Affirm saw “a 50% year-over-year increase in purchases at sporting goods retailers, indicating significant demand for sports fashion and footwear this holiday season.”

Suh added that through their partnership with JD Sports, they’re “making it easier than ever to shop responsibly, whether on the go or at home. And, they’re giving shoppers the flexibility to better manage their purchases, with no hidden fees—just simple, transparent payment options.”

JD Sports joins Affirm’s global network of more than 320,000 merchants, including “partnerships with Amazon, American Airlines, Peloton, SeatGeek, and more.”

As covered, Affirm’s mission is to deliver “honest” financial products that improve lives.

By building a new kind of payment network — one based on trust, transparency and putting people first — they empower consumers “to spend and save responsibly, and give thousands of businesses the tools to fuel growth.”

Unlike most credit cards and other pay-over-time options, Affirm claims that it never charges any late or hidden fees.



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Disclosure Quest

Reg A - Form 1-A Filings Beta

Beta. Initial Form 1-A only. Target raise is the stated Amount to be Raised, totaled. Compared with the same dates one year earlier.

YTD: Jan 1, 2026 - Nov 4, 2026 vs Jan 1, 2025 - Nov 4, 2025

Share this graph
Number of Filings134Prior 129 +3.9%
Target Raise, Total$3.45BPrior $3.59B -3.8%
This YTDYear priorChange
Filings 134 129 +3.9%
Target raise $3.45B $3.59B -3.8%

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Source: DisclosureQuest. Initial Form 1-A only.

Created by Crowded Media Group

This display counts initial Form 1-A filings only. It does not represent subsequent filings, including Form 1-A/A amendments or Form 1-A POS post-qualification updates filed by the issuer. Amounts are the stated Amount to be Raised on the initial filing, not capital raised and not amounts revised in later filings.

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