The Ultimate Crowdfunding Guide

Crowdfunding (alternately investment crowdfunding, securities crowdfunding,  crowdinvesting, crowd financing, debt crowdfunding, crowdlending, equity crowdfunding, crowdsale, initial coin offering or security token offering) describes the collective effort of individuals who network and pool their resources, usually via the Internet, to support efforts initiated by other people or organizations. Crowdfunding also includes Peer to Peer Lending but some platforms have been re-labled as “Marketplace Lending” or simply “Online Lending” as a growing number of direct lending platforms are using institutional money or their own balance sheet to finance loans with a diminishing dependence on smaller investors.

In China, the largest market in the world, the term Internet Finance is used encompassing all aspects of online capital formation and Fintech.

The term crowdfunding may be used in support of a wide variety of activities but most importantly for online investing activities for issuers seeking investment capital.


The United States


The United Kingdom








Dubai (UAE)

Types of Investors

In the discussion of crowdfunding there are generally two types of investors in the United States: accredited investors and non-accredited investors.  These two groups operate by differing rules when investing.  In general, if you make less than $200,000 a year or are worth less than $1 million you are a non-accredited investor, although there are more complex rules that define these two groups.

What is an accredited investor?
What is a non-accredited investor?

The reason crowdfunding is an emerging topic in the United States is due to the JOBS act enabling non-accredited investors to invest in companies via crowdfunded offerings.  This means average citizens can contribute capital to companies without those companies having to deal with the typical bureaucratic overhead of selling stock on typical stock exchanges.

The SEC has published a report on the definition of an accredited investor and may be inclined to update the rule. 

Types of Crowdfunding

Investment Crowdfunding

A platform may crowdfund a diverse group of securities including debt, equity, SAFEs, revenue share, convertibles or more. Each of these offerings entails an expected return by the investor. Investment crowdfunding is most widely utilized in raising capital for early stage firms and real estate projects.

Initial Coin Offerings or ICOs

The advent of Ethereum fueled an entire new class of investments. Digital assets may now be tokenized security offerings of debt, equity, or, perhaps new type of asset in its entirety. This sector of finance is very much in its infancy but is experiencing rapid growth.



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