Vivobarefoot, a UK-based shoe brand, has launched an equity crowdfunding campaign on Crowdcube with a mission to raise £750,000. The company currently has offers a collection for off road, exercise, every day and kids with patented ultra-thin puncture resistant soles.
To date, Vivobarefoot has reportedly sold over 1 million pairs of shoes. The company has been profitable for the last 2 years and growing at 30% a year. Sharing details about its development, the company stated:
“In 1999 Childhood friend of Galahad Clark and keen tennis player, Tim Brennan, suffered a string of injuries. He thought conventional sneakers were the problem and visited Galahad, a 6th generation shoe maker and member of the Clark’s family shoe making dynasty, with the first barefoot shoe concept made in his studio at the Royal College of Arts. Galahad loved it and set about developing Vivobarefoot.
“After 5 years of research and development they released the first Vivobarefoot shoe – the first minimalist shoe with a patented, ultra thin puncture resistant sole. The shoe was designed to offer both maximum sensory feedback and maximum protection. By 2008 they’d figured out how to make great shoes and momentum has been building ever since.”
Funds from the campaign will be used for the following:
- Upgraded ecommerce experience backed up by off-line experience.
- Investment in the US market, kids range and enhanced supply chain with investments in sustainable innovation and the indestructible super shoe.
Since its launch, the Vivobarefoot Crowdcube has captured £29,000. It is set to close at the beginning of April.
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